We've also dipped our toes into crypto for good measure at the end of the post. Financial Affiliate Programsįinancial services affiliate programs fall into a handful of categories: bank affiliate programs, credit report affiliate programs, trading/investing affiliate programs, and budgeting/net worth tracking affiliate programs. It’s a big responsibility, so familiarizing yourself with the best financial affiliate programs will guarantee that you provide your specific audience the best financial services and products for them. Both Google and your audience will look for expertise, authority and trustworthiness in your content. They are tools that directly affect users’ savings, credit and investments. These aren’t consumable products that people spend a few dollars on just to try out. Trust is key when promoting personal finance affiliate programs to a loyal audience. “If I wouldn’t recommend it to my mom, I don’t promote it.”Īnd while it's unlikely it's the first time you've heard this advice, it pays off. We reached out to both of them to ask about tips for success as a finance affiliate, and their answers were pretty similar: recommend products you use and trust.Īs Janesse from Yo Queiro Dinero puts it: Two examples of money blogs that blend in lifestyle include the anonymously-run digital nomad blog A Purple Life and the popular finance blog and podcast for Latinas, Yo Quiero Dinero. This allows you to promote not only based on SEO, but also owned spaces like your email list or social channels. Your best bet is to build an audience based on a specific lifestyle or niche. It will take time to build the authority needed to rank on these pages. Plus, financial topics are generally categorized as Your Money or Your Life (YMYL) content by Google, so competing with established blogs for financial buyer intent keywords is even more difficult than normal. Money Mustache, Doctor of Credit and The Mad Fientist. You’ll be bumping elbows with blogs that have been around for decades, written by people who have long since reached millionaire status. The personal financial services niche is competitive. To conclude, we boiled it down to this list: the best financial affiliate programs, based predominantly on how many outbound links content publishers throw their way – a very strong signal that a product or service is profitable to promote as an affiliate.īut before we get to the list, a couple tips from the experts we talked to about the realities of finding success in the personal finance niche. But we didn't stop there.Īfter that, we looked at more niche websites focusing on specific areas of personal finance: loans, banks, credit cards, investing services, and more. These are the kinds of finance sites we included in our analysis. It earns 95% of its revenue from affiliate and performance campaigns, and less than 5% from display advertising. We started by including the most popular finance blogs, like The Penny Hoarder, a personal finance blog started by a single person that was acquired at the end of 2020 for a respectable $102.5 million dollars.Īccording to an interviewer with AdExchanger, they were already pulling $20 million per year from affiliates back in 2016 (!) – The site earned $20.8 million last year by focusing on native, affiliate marketing. We pulled data from over 100 finance blogs and analyzed their affiliate links to form a profile of the most heavily promoted financial affiliate programs in the space.Īll based on publicly available information on the publisher's website, run through Affilimate's affiliate link detection algorithm.
Read along for tips from the experts we surveyed, plus our list of the best financial affiliate programs based on what the world's most popular finance blogs are heavily promoting. One popular influencer even revealed that she made half of her mid six-figures revenue stream from a single bank affiliate program (see if you can guess which one it is). Credit cards, credit checks, insurance, investors, robo-advisors, and more are all financial services that offer affiliate programs you can promote to your audience.Īnd recognizable brands like these aren’t the only ones making bank by recommending banks.Īs an active member of the FI/RE (financial independence, retire early) community, I’ve spoken to several community members who receive significant commissions from personal finance affiliate programs. Websites like Investopedia, NerdWallet, and The Points Guy earn commissions on many of the financial services and products discussed on their websites. Make money by talking about money? It sounds too good to be true, but financial affiliate programs are one way to do just that.